What people really felt about Nike's Colin Kaepernick ad - caytoo
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Woke-washing: how brands are cashing in on the culture wars | Advertising | The Guardian
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Nike ethical issues | Ethical Consumer
Nike Seizes Controversy By The Bullish Horns
ImageBloom - What Bad Publicity? - Nike & Colin Kaepernick
Nike hit by conservative backlash over 'racist trainer' - BBC News
Nike Marketing Strategy: Why Nike Is A Marketing Leader? – Mageplaza
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Nike's Kaepernick ad is corporate “woke washing”
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Nike sales spike in wake of Colin Kaepernick relationship - ProFootballTalk
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Controversy a victory for Nike's admen
Just Do It: How Nike Does Public Relations | PR Superstar
Nike And Kaepernick: Business 101
An insight into Nike's Brand Reputation conundrum on social media (Facebook vs Weibo).
Nike Does It: Embracing Controversy And Deepening Customer Relationships
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Just Do It: How Nike Does Public Relations | PR Superstar
Nike Inc: Developing an Effective Public Relations Strategy - The Case Centre
Analyzing Nike's Controversial Just Do It Campaign - Branding Strategy Insider
Nike's diversity advert causing a backlash in Japan - BBC News
Nike, Kaepernick and the power of voting with the wallet | Financial Times
