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:quality(70):focal(485x147:495x157)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/OQRRQONEZRHWBCHBQ34CVYWS5A.png "The Strategy Behind The Hugo Boss Rebrand | BoF")
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HUGO BOSS drives brand position and return on investment by developing an alternative to last-click measurement and investing in specific generic search terms.
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How Hugo Boss' CEO Is Revamping The Brand To Cater To Gen Z And Millennials
